Optimising your video for social media is key for enabling your audience to see your video – this can materialise from how your video is presenting aesthetically on the feed to using appropriate tags and alt-text to gain further reach. Social media sizes seem to be changing constantly – one day your cover image may
In what feels like TikTok’s seemingly overnight success, the relatively new platform has taken the social media landscape by storm, becoming one of the most used apps on people’s smartphones in modern times, with over 800 million active daily users. Created in 2017, TikTok allows users to create and edit videos to share with friends
In 2024, video marketing is no longer a luxury for small businesses; it’s a necessity. Video content has proven to increase engagement, boost conversion rates, and build brand trust, making it an essential tool for businesses of all sizes. Whether you’re new to video marketing or looking to refresh your strategy, this guide will show
We discussed the power of Employee-Generated Content (EGC) a few weeks ago—feel free to check it out! It’s an excellent read if we say so ourselves. But it all stems from User-Generated Content (UGC), and today we’re diving deep into why UGC is something your brand simply can’t ignore. Consumers today want to connect with
Video Production Our work News Skills About Training For Marketers Get quote Christmas Advert for Royal CarsRoyal Cars wanted to create an emotional connection with their audience during the festive season. Understanding that Christmas is a time for family reunions and togetherness, they decided to produce a heartwarming video advert centred around this theme. The
In today’s digital landscape, the combination of social media and video marketing has emerged as a powerhouse strategy for businesses looking to boost their online presence, engage their audience, and drive conversions. With the rapid growth of platforms like YouTube, Instagram, and TikTok, integrating video into your social media strategy is no longer optional—it’s essential.
The Power of Video Stories vs Raw Data in Video Marketing: A Guide for Your Brand In today’s digital age, video marketing has quickly become one of the most effective tools for engaging audiences. However, not all video content is created equal. While raw data and statistics may serve a purpose in business presentations, when
If you’re reading this, you’re probably looking to take your content marketing strategy to the next level. Maybe you’ve already tried written content, blogs, and infographics, but something still feels missing. Could it be video? In this article, we’ll explore how video can elevate your content marketing and help you achieve better engagement, reach, and
In recent years, the B2B marketing landscape has undergone a massive transformation. One of the most significant changes is the rise of short-form video content. Initially, a trend in B2C marketing, platforms like TikTok, Instagram Reels, and LinkedIn videos have shown how B2B companies can harness the power of quick, engaging content to connect with
Marketing departments often miss a crucial influencer in their strategies. They typically focus on promoting past clients or influencers. But what if we told you that your key influencer is someone you know well and can help you achieve your marketing goals quickly? This key influencer isn’t a high-cost celebrity or social media star. You
In today’s digital age, video content is more than just a trend—it’s a powerful tool that can elevate your marketing strategy. As consumer behaviour continues to evolve, so do the ways we engage with content. For marketers, staying ahead of video trends is crucial to capturing and retaining the attention of your audience. In this
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