Optimising your video for social media is key for enabling your audience to see your video – this can materialise from how your video is presenting aesthetically on the feed to using appropriate tags and alt-text to gain further reach. Social media sizes seem to be changing constantly – one day your cover image may
In what feels like TikTok’s seemingly overnight success, the relatively new platform has taken the social media landscape by storm, becoming one of the most used apps on people’s smartphones in modern times, with over 800 million active daily users. Created in 2017, TikTok allows users to create and edit videos to share with friends
Video marketing is booming, with more brands realising its potential for high engagement and conversions. But to achieve genuine ROI, focusing on the right elements is crucial. Here are the three critical areas every marketer should consider when planning a video marketing strategy. 1. Understand Your Audience Like Never Before The backbone of any successful
In recent years, video marketing has dominated the digital space, with brands scrambling to churn out snappy, short-form content to capture fleeting attention spans. But a quiet shift is happening—long-form video content is making a comeback. This resurgence isn’t just a trend; it’s a strategic move that marketers need to embrace if they want to
In today’s fast-paced digital landscape, healthcare marketers in the medical device industry face unique challenges. They must communicate complex, technical information to healthcare professionals, decision-makers, and patients, all while standing out in a crowded market. Video marketing offers a powerful solution to bridge this communication gap and elevate your marketing strategy. Here’s why video is
The world of education is rapidly evolving, and traditional methods are no longer enough to capture the attention of today’s students. With the rise of digital platforms, short-form video content has emerged as a powerful tool for educational institutions looking to stand out. But why is this type of content so effective, and how can
If you’re not already incorporating video into your marketing strategy, you’re missing out on one of the most effective ways to connect with your audience. Research shows that video is more than just a trend—it’s a vital tool for driving engagement, boosting conversions, and ensuring your brand remains relevant in the future. Why Video Should
In today’s digital landscape, video marketing is a vital tool for businesses aiming to enhance their return on investment (ROI). By strategically using video content, you can captivate your audience, drive conversions, and increase brand awareness. Let’s explore how to leverage video to maximise marketing ROI, drawing on the principles of Seth Godin’s marketing wisdom.
In today’s fast-paced digital world, consumers are increasingly engaging with visual content over text-based information. This shift in behaviour presents a tremendous opportunity for marketers to harness the power of video, particularly within Google campaigns. Whether you are running YouTube ads, display network campaigns, or even integrating video into search, the evidence is clear—video content
When The Weeknd released his latest music video, filmed entirely on an iPhone, it sent shockwaves through both the music and marketing industries. For one of the biggest global artists to use a device that’s in almost everyone’s pocket as his main tool for video production, the message was clear: the barriers to creating high-quality
In 2024, video marketing is no longer a luxury for small businesses; it’s a necessity. Video content has proven to increase engagement, boost conversion rates, and build brand trust, making it an essential tool for businesses of all sizes. Whether you’re new to video marketing or looking to refresh your strategy, this guide will show
We discussed the power of Employee-Generated Content (EGC) a few weeks ago—feel free to check it out! It’s an excellent read if we say so ourselves. But it all stems from User-Generated Content (UGC), and today we’re diving deep into why UGC is something your brand simply can’t ignore. Consumers today want to connect with
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