The Evolution of Video and How it Became the World’s Best Marketing Tool

In the grand scheme of things (things being time) the concept of video has not been around for very long at all. In the modern day, it is now the dominating format used in media from cinema to social media advertising. 

With the development of platforms such as TikTok, video is only becoming more and more popular as time goes on. People can now create engaging videos without having to invest in industry level equipment, which is just one reason as to why it is such a good marketing tool. 

The first video camera to be invented was in the early 1900s by a man named John Logie Baird, although video did not properly make its official debut until around the 1970s when JVC launched the first home video system, video cameras rapidly became mainstream.

Today, we can reach into our pocket and pull out one of the most powerful and technologically advanced image capturing devices ever created, you can also play flappy bird on it.

Creating, editing and watching video content has never been easier with the popularisation of smartphones and social media, two things that have become immensely important in today’s marketing landscape.

Now video has evolved into one of the most powerful tools in digital marketing.

68% of marketers say video has a better return on investment than Google Ads.” – biteable 

It’s becoming common knowledge amongst digital marketers that investing in video to showcase your client’s services and business identity is the most efficient way to educate, inform and reach your desired audience.

At Shoot Business, video is what we do. From brainstorming and storyboarding to post-production, we are the best agency to get the job done exactly the way you want it.

Check out our online portfolio showcasing our work covering many industries from property to healthcare to hospitality.

Drop us an email today and schedule a zoom call with the team to brainstorm your ideas and begin your journey for the perfect video content that will knock your clients socks off! 

Get in touch with us today – https://shootbusiness.com/contact/

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