Dear Marketing Managers, Video Should Be Your Priority

We know providing a slick marketing campaign that pulls in the best results and generates revenue for your client or business is the bottom line for the role of a marketing manager

Finding and researching the most efficient, quickest and cost-effective way to reach target audiences is imperative with the ever-changing online landscape.

As the online world develops, as should your marketing strategy, to tailor to the constant change as old marketing methods become redundant. 

We’ve said it before and we’ll say it again tenfold, video content is king for creating brand awareness, reaching your desired demographic and educating them on why they simply need your product or service.

People are now spending 80% of their time online watching video, a whopping 87% of influencers and online marketers are creating video as their primary type of content.

Here a few video marketing statistics from a report by Wyzowl:

  • 86% of businesses use video as a marketing tool.
  • 93% of marketers who use video say that it’s an important part of their marketing strategy.
  • 68% of consumers say the pandemic has impacted the amount of video content they’ve watched online, with the overwhelming majority (96%) saying this has increased.
  • 91% of marketers feel video is more important for brands in light of the coronavirus pandemic.

We understand that ROI is in the forefront of every marketing manager’s mind when they are creating and acting on a marketing strategy, getting this return is incredibly important to keep clients happy, satisfied and retaining that professional relationship. 

But what do marketers who have invested in video feel about getting their return on investment?

Again, reported from Wyzowl, 86% of video marketers say video has increased traffic to their website, 84% of video marketers say video has helped them generate leads AND 78% of video marketers say video has directly helped increase sales.

In case you need more convincing, be sure to check out the full report here – https://bit.ly/3dbiQRw

We’re aware that most marketing agencies do not have their own in-house videographers and finding a freelancer can be tricky. That’s why investing in a video production agency makes the most sense for investing in video for your marketing strategy.

Check out our online portfolio showcasing our work covering many industries from property to healthcare to hospitality.

Drop us an email today and schedule a zoom call with the team to brainstorm your ideas and begin your journey for the perfect video content that will knock your clients socks off! 

Get in touch with us today – https://shootbusiness.com/contact/

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