When The Weeknd released his latest music video, filmed entirely on an iPhone, it sent shockwaves through both the music and marketing industries. For one of the biggest global artists to use a device that’s in almost everyone’s pocket as his main tool for video production, the message was clear: the barriers to creating high-quality content have never been lower.
This raises an important question for marketing departments across industries: if The Weeknd can do it, why can’t you?
Breaking the Myth of Expensive Video Production
For years, many marketing departments have shied away from video production, believing it to be too costly or technically complex. However, The Weeknd’s iPhone-shot video proves that the tools for creating visually compelling content are readily accessible.
With advances in smartphone technology, including cinematic modes, stabilisation, and high-quality lenses, it’s possible to produce professional-grade videos without expensive equipment. This eliminates one of the major hurdles many brands face: cost. By embracing video using everyday tools, marketing departments can enhance their campaigns without blowing their budgets.
The Rise of Authentic, Raw Content
In an age where consumers crave authenticity, polished, highly produced content isn’t always necessary. The Weeknd’s decision to use an iPhone aligns with the broader trend of brands creating raw, relatable content. This type of video often resonates more deeply with audiences, especially on social platforms like Instagram, TikTok, and YouTube.
When marketing departments incorporate more informal video content, they can create a sense of transparency and build stronger connections with their audience.
Video is the Future of Digital Marketing
The fact that a global superstar like The Weeknd is using an iPhone to create content is a signal that video is not just a passing trend. It’s the future of digital marketing. Studies show that by 2025, 80% of all consumer internet traffic will be video. If marketing teams want to remain relevant and connect with modern audiences, they must embrace video in all its forms—whether it’s high-end production or simple smartphone clips.
With platforms like TikTok, Instagram Reels, and YouTube Shorts becoming dominant, now is the time for marketing departments to adopt a video-first strategy.
Conclusion
The Weeknd’s iPhone-shot music video is more than just a creative choice—it’s a wake-up call for marketing departments. The tools are accessible, the demand for video content is growing, and the benefits are undeniable. By leveraging video, even on a smartphone, brands can elevate their storytelling and make deeper connections with their audience. The time to start using video is now.
If you are interested in learning more book some time with our marketing manager Ahmed to discuss how we can help. His calendar is here and is looking forward to seeing how he can help.