Challenge

Manchester Central School of English is a leading provider of english teaching in the UK.  With a strong move into digital marketing strategy video was required as a tool to give potential students and insight into the school, the quality, look and feel, especially with foreign students being unable to visit beforehand.

Solution

A tour video with a female presenter walking around the school, showing its facilities and talking about the benefits of the school as she walks.  This worked great as we followed the presenter round and gave a good insight into the school.  Now audiences have the benefit of knowing exactly what the school is like visually to help them make an informed decision.  The resulting video sits on the homepage of the website and has helped MCSE increase enrollements.