You have perhaps clicked on this article hoping to see one price on your screen. Unfortunately, it’s a lot more complicated than that.
When creating video content it takes time to know what you are getting. Believe us when we tell you as a video production company that has been going for over 10 years we truly understand the price for video production. It would be ideal if we give a solid answer that it will cost X but it’s different.
You see you clicked on this article because you want to understand it and be aware of it but if I let you in a secret the price is all up to you.
Key Takeaways
- Why do you hold the power in video production
- The rise of User Generated Content and its effect on quantity
- What should you look for in a video production company?
Why the price is up to you?
You are perhaps reading this thinking that this is not the answer you are looking for or perhaps you were thinking that you would get one solid answer that you can base on moving forward.
However, that is not the case as every project is different so it is hard to give a one pricing model in fact if you do come across a video production company doing this be very careful as there could be hidden costs along the way. Furthermore, everyone has a different budget that tends to work for them. We have seen it first-hand as we have been in the video production industry for over 10 years. If you are curious to see our journey make sure to check out our director’s Nomi Farooq’s Linkedin where you can see what truly goes behind the running of a video production company.
But back to the point when it comes to the creation of video content and the price you are willing to pay. You must ask yourself how much can you realistically spend but more importantly I’m I getting value for my investment?
What should I look for when it comes to the price?
Let’s say you have gone out and looked at getting your amazing video production project started. This is where you need to take a step back and compare. Let’s say company A is very much cheaper than company B. That may be a good thing for you in the short term as you want to get it done at a cheaper rate. However, the big problem you will see is the video may not be exactly what you envisioned and could be a company that is disorganized and does not care for you.
But compared to company B they could be charging a higher amount but what are they giving you? Will they help you asses the video to give you the strategy to make sure you are getting the best value on return? Have they broken down the cost to show you where your investment is going and outlined the process with you in a clear distinctive way?
These are points you must consider when impacting your final decision. Do not go through the hassle of going for the cheapest option as it could result in a lot of time and money wasted if you don’t feel confident in the team or person you have appointed to carry out your video project.
Think about it as if you went to the doctor you would want someone to take you through it step by step of why you are feeling ill and how to get better. Rather than getting a post-mortem examination to see what could’ve been prevented. I know it is a bit dramatic that analogy but that is what should be considered when it comes to looking at the price of video production.
That is why here at Shoot we always like to think of ourselves as consultants in video production. That is why we make sure to always discuss with you before ever discussing price with you. This leads to you meeting our wonderful team, giving you a strategy that we would implement and more importantly helps us produce an accurate quote. If you are curious to see how we can help you please get in touch with us here.
Quantity or Quality?
Another aspect of video production we see is some people want thousands upon thousands of videos to be created from their investment. They want to perhaps paint their socials with all the videos they can have. Look it’s great you want loads of video content but you may want to make sure that instead, you have ideally a long-form piece of content that can be used to split into smaller parts that can be used in the right manner.
A good video production company will have this practice in place and will be a good sign to you that your investment is going to the right place. We always recommend having a high-quality video is essential as this can be used in multiple ways from being an ad to social media to a video that sits on your landing page. It is good to have that as a use for you.
However, when it comes to the quantity of video content we will give you some advice that will shock you. You don’t need to invest in high-quality video all the time. This has become evident with the rise of User-generated content in fact research done by Vaibhav S.Siwanaji in her latest work suggested that user-generated significantly impacts other users’ attitudes toward the brand.
This is why we always suggest that creating video content without our help is vastly important to the growth of your video content. This is why you need to know how to create videos yourself. Don’t worry I am not going to suggest you start investing in all the latest video production and start your own video production company.
But rather learn how to create video content on the phone. This is where we have created a video marketing course which teaches you how to create video content on the phone. It can be found here.
To conclude the cost of video production is something that you must decide for yourself it’s up to you how much money you are willing to invest. However, you must make a clear understanding of what you want to achieve is an element you can’t ignore when investing in video production.
If you are curious about how we can help you with your video production then why not book time with our video strategist Chris who will be happy to help you with your video project? If you want more of a detailed breakdown of what goes into creating video production then please download our free guide here.