'Surge' is back!
StreetCars is a market leader the in taxi and transport industry. With hundreds of professional drivers they have been the major city centre firms for decades.
Used across social media, in store menus, and web, the Shoot Business team produced a video which highlighted the ‘surge’ pricing issue in the taxi industry!
The Shoot Business team came up with the idea of creating a character called SURGE who spoilt the moment! The team created concepts, themes, character building, scripwriting, storyboarding, filming, editing and video marketing!
Coming up with the Surge character and creating scenarios for him to spoil!
actors and locations
Depending on the scenario, we setup locations and actors to support each story!
Concise editing with music
Cutting together the best scenes helping each story flow correctly, added with some decent branding, voiceover and overlay animations, the end result was great!
video marketing campaign
With the use of humour and tackling a common problem in the industry we were able to use various video marketing techniques on social media inc paid advertsiing to really increase the reach and engage audiences with the StreetCars brand!