In today’s fast-paced digital world, attention spans are dwindling. A study by Confier Park shows that the internet has significantly reduced our attention spans to just 8.25 seconds on average, affecting all demographic groups. This presents a challenge for anyone relying solely on long-form video content to grow their audience. Whether you’re selling tyres or events, focusing only on long-form content will likely lead to failure.
Key Takeaways:
- Why Short-Form Video Content is Essential
- How to Create Short-Form Video Content
- The Benefits of Short-Form Video Content
The Rise in Demand for Short-Form Video Content
Contrary to popular belief, the demand for short-form video content is not just driven by Gen-Z and their social media habits. This trend spans all age groups. With the vast amount of video content available, audiences no longer have the patience for lengthy videos. Marketing Mag highlights that brands have just 2.7 seconds to make an impression. This underscores the importance of integrating short-form video content into your marketing strategy. You need to entertain and excite your audience, not bore them.
At Shoot Business, we create short-form content across various industries to help our clients engage with their audiences. The demand for such content is driven by our evolving media consumption habits, with platforms like Instagram and TikTok specialising in short-form video content, catering to our desire for instant information.
Creating Short-Form Video Content
Ready to start creating impactful video content? Short-form video content is highly effective, especially given the rise of user-generated content and the focus on mobile platforms. However, proper planning is essential. You don’t need a massive budget, but you do need a plan. Our video marketing masterclass can guide you in creating professional video content using just your phone. Even for short-form videos, having a story and a script is crucial. With only 2.7 seconds to make an impression, make it count!
Theo Paphitis from Dragon’s Den emphasises the importance of doing your homework. Research is crucial for planning video content. Start by investigating trends and popular topics in your industry. Use hashtags to identify what resonates with audiences. A great research method is scrolling through trending content on apps like TikTok. This provides insights into what works. Then, put your unique spin on these trends.
For instance, during the lockdown, the toilet paper challenge went viral. Brands like Nike and Adidas involved their athletes, and even Andrex used it to boost their social media presence. Always consider what unique angle you can bring to viral trends.
The Advantages of Short-Form Video Content
The true power of short-form content lies in its shareability. Users are more likely to share content that requires minimal time commitment. The quick nature of short videos also contributes to their potential for virality. According to HubSpot’s 2023 Video Marketing Report, 47% of marketers believe that short-form videos are more likely to go viral.
Short videos are easily consumable and resonate with a broad audience, making them likely to be shared across various platforms and communities. They are versatile and can be adapted or repurposed for multiple uses across different platforms.
Creating short-form video content is more affordable than high-production projects. At Shoot Business, we encourage our clients to use short-form video content to increase their video output volume.
If you’re interested in learning more about creating regular short-form video content, contact our marketing manager, Ahmed. His calendar is available for booking, and he can discuss our training plans, which have turned teams into video production experts.
Lastly, short-form videos offer more opportunities to strike gold. Frequent posting aligns with social media algorithms and helps build visibility with your audience.
Conclusion
Invest in short-form video content and utilise it to its full potential. To learn more about video content, email Ahmed at ahmed@shootbusiness.com. To elevate your video strategy, book a free video strategy session with our team. Click here to book your free game-changing video strategy session.