When it comes to video production, there are two main options you may be juggling: handling it in-house versus outsourcing it to a video production company. Both options have their pros and cons, and it can be tough to decide which route is best for your brand or business. In this article, we’ll take a closer look at both options and help you decide which is the best for you!
In-House Video Production
When someone handles video production in-house, they have complete control over the entire process. This means that most of the time they shouldn’t have to worry about relaying important communications between separate contractors or other contributing project stakeholders like production companies, creative agencies, etc.
A small video team usually consists of a videographer/DP, a video editor, and usually some sort of creative director or director. Sometimes all roles are filled by a “one man show,” which has a whole universe of benefits and tradeoffs that can be debated for eternity. The bottom line: this person, (or these people,) are spread thin with a heavy workload that they may or may not be experienced enough to manage.
Should You Outsource?
Any business should desire successful outcomes that justify any investments made whether it’s into their contractor’s hourly or the overall budget when working with an agency.
The decision to outsource video production should not be taken lightly; it is important to weigh the pros carefully.
Pros of Outsourcing Video Production
– Cost: outsourcing video production is often less expensive than hiring in-house staff. This usually consists of paying hourly wages or large salaries… especially when you factor in the cost of benefits and other employee-related expenses. An agency tries to make it simple with a cost breakdown and overall budget in mind.
– Quality: video production companies have access to state-of-the-art equipment, software & top talent in the field. Their network and experience is oftentimes superior since this is what they claim to be their specialty. If the agency’s past work and case studies make you feel safe, you should be in good hands.
– Efficiency: video production companies are experts at what they do… because they do it all the time! Outsourcing video production to an agency means that you’re entrusting the work to professionals who are well versed with managing timelines, implementing processes and finalizing deliverables.
If You’re Still Unsure Who To Trust
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