Did you know that video is THE most consumed content on the internet? It’s becoming an increasingly important part of online marketing and businesses that don’t incorporate video into their strategy are clearly falling behind in the “edutainment” era.

Take A Look At The Statistics

If you’re not using video production in your content marketing strategy… well, you’re missing out! In 2021, 86% of marketers rely heavily on video content and 54% of consumers want to see more video content from a brand or business that they support. This means that video production should be an integral part of any business in 2022.

5 Common Types of Video For Businesses

1: Product Videos

One of the most popular video types is the product video. This video showcases your product and tells the viewer why they need it… hopefully, in an engaging way. It can be used to increase brand awareness, drive traffic to your website, or convert leads into customers.

2: “How-To” Videos

Another popular video type is the how-to video. These are extremely helpful for demonstrating the features and benefits of your product or service. They can also help to increase customer retention by teaching people how to use your products in the most effective way.

3: Animated Explainer Videos

Animated explainers are a great way to introduce your brand or product in an engaging and entertaining way. They can be used to explain difficult concepts or processes in a simple way that everyone can understand. They’re also great for increasing brand awareness and driving traffic to your website.

4: Testimonials & Case Studies

Customer testimonial videos are a great way to show off the positive experiences that people have had with your product or service. They can help to increase trust and credibility for your brand, as well as provide social proof for potential customers.

5: Short-Form Content


Short-form videos are perfect for social media platforms such as Facebook and Instagram. This video type can range from 7 seconds to one minute in length, with a strong call-to-action at the end of it. Social media content is designed to grab people’s attention quickly so they can engage further to learn more

Let Us Know If You Need Help!

Making the right kind of video content for your brand can be difficult to say the very least. Luckily our agency is trusted by 100s of companies and we would be happy to help you find the solution you’re looking for. Feel free to drop us a message via hello@shootbusiness.com or check us out at shootbusiness.com and we’ll get back to you as soon as possible. 

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