Video content is key to your businesses marketing strategy but what are the different types of video?

Here’s a breakdown of 11 types of videos that you can adopt to advertise your brand and pull in your desired audience..

1.  Brand Videos

Typically created as part of a large advertising campaign, the purpose of a brand video is to showcase the company’s vision, mission, products and/or services. The goal is build awareness around your business and to attract your target audience.

2. Demo Videos

Demo videos are used to show your audience how your product works – it can be unboxing a physical item or giving a tutorial of how your new software works. They can be short little segments that you publish on your website and socials to help inform your audience of what you can offer them.

3. Expert Interviews 

Conducting and filming interviews with internal experts in your industry is a great way of earning trust from your audience while being an authoritative figure. 

4. Event Videos

Does your business regularly host roundtable discussions, conferences or fundraisers? Filming and producing a highlight reel is a great way of showcasing the event to your audience. Alternatively, you can produce clips of interesting presentations/interviews that will be beneficial for your audience to see.

5. Explainer Videos

The purpose of explainer videos is to help your audience understand why they need your product or service. This is typically done as a ‘fictional journey’ of the business’s core buyer persona who is struggling with a problem. The individual then overcomes the issue by buying the company’s solution.

6. Educational or ‘How-To’ Videos 

Educational or instructional videos are perfect to teach your audience something new or to build the knowledge needed for them to understand your product or service. These types of videos will also come in handy for you sales and service staff who communicate with customers directly.

7. Animated Videos 

Creating animated videos is a great format to display any hard-to-grasp concepts that need strong visuals or to explain a product/service that can be viewed as abstract. Plus, they’re pretty cool to watch!

8. Live Videos

Live video allows you to give your audience a special, behind the scenes look into your business. Live streaming draws longer streams and higher engagement rates – viewers spend up to 8.1x longer with live video than video-on-demand. 

And livestream interviews, presentations, and events encourage your viewers to ask questions and comment.

9. Case Study / Customer Testimonial Videos

One way of winning over your audience into buying into your product is by producing videos that feature happy, loyal customers who are singing your praises and talking about how excellent your product or service is and how much it helped solve their problem.

10. 360 & Virtual Reality Videos 

360 videos enable you to see the full surroundings of a location by scrolling or tilting the screen. The spherical video allows users to experience a location or event such as being under the sea. VR videos allow viewers to control and navigate through their digital environments. VR headsets are popular amongst video gamers such as the Oculus Rift.

11. AR Videos 

In AR videos, a digital layer is added to what you are currently viewing in the world. You can point your phone camera at a room and the AR would show you what a product would look like in the space through your device. 
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