[et_pb_section fb_built=”1″ module_class=”free-hotel” _builder_version=”3.0.62″ background_color_gradient_direction=”90deg” custom_padding=”57px||0px|0px” custom_css_before=”position: absolute!important;||height: 100%!important;||width: 750px!important;||background: #f2f2f2!important;||content: ‘ ‘!important;||top: 0px!important;||left: 0!important;||right: 0!important;||margin: 0 auto!important;” custom_css_main_element=”overflow: hidden!important;”][et_pb_row custom_padding=”28px|12px|28px|12px” _builder_version=”3.0.59″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_cta module_class=”free-header-small” _builder_version=”3.0.47″ header_font=”|on|||” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”left” background_layout=”light” custom_margin=”||-30px|” saved_tabs=”all”][/et_pb_cta][et_pb_text module_class=”free-header-top-text” _builder_version=”3.0.74″ text_font=”|on|||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||12px|” custom_margin_tablet=”||0px|” custom_padding=”||0px|” custom_padding_tablet=”||15px|” saved_tabs=”all”]
VIDEO PRODUCTION
[/et_pb_text][et_pb_cta title=”‘Surge’ is causing chaos! ” module_class=”free-header” _builder_version=”3.12.2″ header_font=”|on|||” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”left” background_layout=”light” custom_margin=”||-30px|” saved_tabs=”all”][/et_pb_cta][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”28px|12px||12px” _builder_version=”3.0.59″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.74″ text_font=”||||” text_font_size=”23px” text_line_height=”1.8em” custom_padding=”|||70px” custom_padding_tablet=”|||0px” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight: 300;”]
StreetCars is a market leader the taxi and transport industry. With hundreds of professional drivers they have been the major city centre firms for decades.
Used across social media, in store menus, and web, the Shoot Business team produced a video which highlighted the ‘surge’ pricing issue in the taxi industry!
The Shoot Business team came up with the idea of creating a character called SURGE who spoilt the moment! The team created concepts, themes, character building, scripwriting, storyboarding, filming, editing and video marketing!Â
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”CREATIVE CONCEPTS” use_icon=”on” font_icon=”%%28%%” icon_color=”#e02b20″ icon_placement=”left” admin_label=”Blurb” module_class=”free-simple” _builder_version=”3.0.100″ header_font=”|on||on|” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”|||” custom_margin_tablet=”|||” custom_padding=”|||” custom_css_blurb_title=”margin-bottom: 5px;”]
Coming up with the Surge character and creating scenarios for him to spoil!Â
[/et_pb_blurb][et_pb_blurb title=”actors and locations” use_icon=”on” font_icon=”%%28%%” icon_color=”#e02b20″ icon_placement=”left” admin_label=”Blurb” module_class=”free-simple” _builder_version=”3.0.100″ header_font=”|on||on|” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”|||” custom_margin_tablet=”|||” custom_padding=”|||” custom_css_blurb_title=”margin-bottom: 5px;”]
Depending on the scenario, we setup locations and actors to support each story!Â
[/et_pb_blurb][et_pb_blurb title=”Concise editing with music” use_icon=”on” font_icon=”%%28%%” icon_color=”#e02b20″ icon_placement=”left” admin_label=”Blurb” module_class=”free-simple” _builder_version=”3.0.100″ header_font=”|on||on|” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”|||” custom_margin_tablet=”|||” custom_padding=”|||” custom_css_blurb_title=”margin-bottom: 5px;”]
Cutting together the best scenes helping each story flow correctly, added with some decent branding, voiceover and overlay animations, the end result was great!
[/et_pb_blurb][et_pb_blurb title=”video marketing campaign” use_icon=”on” font_icon=”%%28%%” icon_color=”#e02b20″ icon_placement=”left” admin_label=”Blurb” module_class=”free-simple” _builder_version=”3.0.100″ header_font=”|on||on|” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”|||” custom_margin_tablet=”|||” custom_padding=”|||” custom_css_blurb_title=”margin-bottom: 5px;”]
With the use of humour and tackling a common problem in the industry we were able to use various video marketing techniques on social media inc paid advertsiing to really increase the reach and engage audiences with the StreetCars brand!Â
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Behind the scenes!
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